Updates, insights, and observations from our Executive Director, Chris Wignall
Posted on Thursday, 25th February 2010 by chris wignall
I love this from Opportunity International – Australia (thanks for the link Macro for Micro)
Posted in Great Stories | Comments (1)
In conversations with a few charities this week there has been a repeated theme of how to engage and appreciate donors. It’s been encouraging that the ones I met with have moved beyond simply seeing their supporters as cash machines they can get funds out of if they push the right buttons. Still, there does [...]
Imagine Creative Communications 
February 26th, 2010 at 9:17 am
Chris,
Thanks for posting this! It is brilliant, the art of story telling (marketing) in such a simple way – with no talking. It crossed language barriers, stereotypes and delivers a simply powerful message clearly. Brilliant indeed!
Lise