Posted on Friday, 12th December 2008 by chris wignall

So much of the promotion work done by relief and development charities requires the viewer to get out of our cultural context and imagine life for those living in severe poverty half a world away. Most of us flip channels when Sally Struthers or some other spokesperson pops up in front of a mud hut surrounded by children.

Here’s a much more intriguing approach:
[Jennifer Connelly in charity:water]

I don’t know enough about charity:water to endorse their work, but I love their creativity and vision to produce this piece.

Tags: Great Stories
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